Communcation strategy and plan

Summary

The preparation of the Communication Strategy and Plan was launched immediately after the start of the project in September 2016 with the cooperation of all the partnersinvolved in the project. This deliverable describes the scope and the approach for the Communication Strategy and Planin order to achievethe highest and most effective visibility of the COMPOSITION project. It should be noted that this is an initial version that may be revisited as the project progresses and more information and tools become available. The Missionof COMPOSITION is to propose advances in supply-chain centric communication and collaboration schemes that merge machine, human and organizational aspects. The scope is to develop an integrated information management system (IIMS) which optimises the internal production processes by exploiting existing data, knowledge and tools to increase productivity and dynamically adapt to changing market requirements. The project will also develop an ecosystem to support the interchange of data and services between factories and their suppliers with the aim to invite new market actors into the supply chain.The Communication Strategyis to follow a structured approach, aiming to precisely identify the most relevant stakeholders at each stage of the lifetime of the project, as well as their motivations for their interest in integration and collaboration technologies. Moreover, in orderto reach out to the different audiences in the most effective way, their favourite communication channels and approaches areidentified with continuously updated content.The challengesthat COMPOSITION needs to addressare at (i) data level, (ii) production line/factory level and (iii) overall value chain level. These three levels/research areashave different needs and stakeholders to satisfy. For these areas, it is stressed that all types of target audiences are involved. Hence, the communication withthem needs to be well-oriented and thoughtout. The Communication Objectiveis to achieve the following impact targeted at different stakeholders;

  • Demonstrate how the project contributes to building a stronger, greener EU manufacturing community;
  • Show howdifferent parts of the value chain can collaborate e.g. to increase productivity or reduce energy consumption;
  • Explain how comprehensive information and management systemsingeographical proximity in manufacturing clusters supply chains can improve production efficiency;
  • Show how research outcomes can be relevant to our everyday lives, by creating jobs, introducing novel technologies, or making our lives more comfortable in other ways;
  • Ensure that results are taken up by decision-makers to influence policy-making and by industry and the scientific community;
  • Account for publicspending by providing tangible proof that collaborative research adds value.

Four (4) major categories of target audiences(including subgroups) have been identifiedwithin theCommunication Planfor COMPOSITION, considering the aforementioned parameters. These are:

a) Industry(manufacturing and process companies, subassembly suppliers, system integrators, industrial research communities),

b) Technology domain(ICT research communities, suppliers of enterprise and manufacturing execution systems, standardisation bodies for interoperability of manufacturing systems),

c) Publicsphere(general public/society at large, environmental agencies, associations and companies, academic communities, press),and

d) Policy makers(politicians, CSR-responsiblepersonnelin companies, business decision makers).

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Ecosystem for Collaborative Manufacturing Processes _ Intra- and Interfactory Integration and Automation
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