OPEN_NEXT mapped on
Added value - impact - value proposition
General desciption of Added value - impact - value proposition:
Added value can be understood as a process of increasing the perceived value of the product in the eyes of the consumers/customers. It is known as the value proposition. (Modified from https://en.wikipedia.org/wiki/Added_value)
The tangible dimension of value refers to physical products. The intangible dimension of value refer to qualities that can be valuable to the (end) customer, they can be: durability, ethicality, aesthetic appearance, usability or some other personal need or value. Services, by definition, are intangible (non-material)
Comment:
OPEN!NEXT builds upon the vision that SMEs are the best placed to release the formidable potential of OSH in terms of product innovation and business incubation. The project aims to establish a company-community ecosystem, facilitate the engagement of SMEs in efficient collaboration with OSH communities and open up new avenues for value creation.