Summary
Innovation content of the result
• Integration of the customer in the initial design phase of highly customised products.
• Online product customisation
• Customer feedback collection through the innovative “Car Style Choice” and “Send us your Ideas”
Potential customers
Automotive, Clothing, Furniture, Shoe Industries etc.
Technological readiness by the end of the project
The application has been extensively revised, tested and refined
By the end of the project, further visual enhancements are expected to be completed
Competitive advantage
• Domain independent SW architecture, capable of supporting a variety of different products
• Efficient capturing of market requirements, based on realistic customer feedback
• Domain independent SW architecture, capable of supporting a variety of different products
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