The Communication Strategies and Customer's Requirements Definition at the Early Design Stages: An Empirical Study on Italian Luxury Automotive Brands

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Authors: Konstantinos Stylidis, Monica Rossi, Casper Wickman, Rikard Söderberg

Journal title: Procedia CIRP

Journal number: 50

Journal publisher: Elsevier

Published year: 2016

Published pages: 553-558

DOI identifier: 10.1016/j.procir.2016.04.062

ISSN:2212-8271