Customer relations and service

Customers are the heartbeat of all businesses therefore developing and sustaining a healthy relationship with them is crucial to the success The customers can be divided into three categories partner organisations pilot customers and external customers Each category of customers will be used to assess the business model and fine tune the process and hence increase the TRL level The input from external factors markets and companiesorganisations will be used to improve the pilot line services Also the Consortium will monitor external developments such as development of new technologies competitors patents regulations and market trends to help assess the exploitation opportunities and to identify understand and mitigate barriers to market entry This will include deskbased research eg published market business and technical reports and insights gathered by partners during dissemination activities eg by both visiting the partners and external organizations potential customers SWOT and PESTEL analysis will be performed at the start of the project and updated throughout the project Work will also be performed with each partner to evolve their innovation strategy and to understand their processes clarify the business case and product requirements