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Virtualisation and digitalisation of the interrelation between manufacturing and new business models

General desciption of Virtualisation and digitalisation of the interrelation between manufacturing and new business models:
As products are today virtually designed and tested before being engineered for production, new business models need also to have tools to support the company to design and test them before they are implemented through products, services and manufacturing processes. The complexity of these tools is higher than that of tools for product development, due the need for holistic modelling of product and processes.