DIY4U aims to develop and promote the adoption of collaborative production engineering approaches in the Fast Moving Consumer Goods (FMCG) sector. The concept is an extension of the format for paint customization at a DIY store where they can make any small quantity of any colour a customer requires. It focuses on particulate and liquid FMCG like detergents, cosmetics, food, etc.
To limit the project's scope, we will exemplify DIY4U with detergents and soaps as they are amongst the most complex FMGCs to formulate, represent 84.6 billion market, and allow us to test DIY4U for both particulates and liquids.
A key DIY4U differentiator vs. paint machines is the use of web-based portals to allow users to design their own products from home with a much broader range of performance attributes (than just colour) and then have these produced and delivered in a 'designed for you' way. For example, DIY4U will enable a consumer to design and make a personal version of a washing powder with more stain power, or cosmetic (e.g. cream/foundation) that better matches an individual's complexion.
The lack of relevant digital infrastructure and efficient small-scale manufacturing facilities limits FMCG product personalisation/customisation.
DIY4U will address the blockers of product customisation and small-scale manufacturing by developing an Open Innovation (OI) digital B2B/B2C platform and small-scale automated manufacturing machines (fablabs) for collaborative design and production of personalised/customized FMCG.
|Total budget - Public funding:||6 772 397,00 Euro - 5 986 274,00 Euro|
|Call topic:||Open Innovation for collaborative production engineering (IA) (DT-FOF-05-2019)|
This is a set of Specific Objectives and Research & Innovation Objectives that is subject to a consultation in preparation of the Made In Europe Partnership. For more guidance about the consultation, please see www.effra.eu/made-in-europe-state-play.
Development of an open innovation B2B/B2C digital platform-
The DIY4U digital platform aims to establish and propose clear and transparent links between professionals, consumers and other stakeholders. Open innovation technologies will be deployed and adapted to first design and then realize the digital interfaces. This open-access platform will challenge and validate DIY formulations related to the European FMCG sector, focusing initially on soft matter detergent and soap products. The platform will have the capability for industry users/manufacturers to ‘plug-in’ models for any soft matter products and protect the IP that any model would have. Another objective of this innovative solution is to identify new potential personalized-products based on the know-how of creative makers and foster actors to share relevant skills.
Development of a knowledge base (KB) and open innovation technologies:
This will be achieved by:
a) Developing a data management plan (DMP) enabling the end to end use of disparate collated data, allowing different actors to interoperate seamlessly.
b) Designing an evolving knowledge base; capable of easily representing information including the needs, user experience, and the data for a given customised formulated product.
c) Developing and integrating a Life Cycle Analysis (LCA) and Parametric Life Cost Calculation Analysis (LCCA) models to support transparent analysis of ingredients and final product features.
d) Plug-in, developing and adapting relevant soft matter modelling and simulation tools to digitally explore the performance of new formulations.
e) Developing and plugging in digital twin of small-scale formulation process machine (fablab)
f) Defining common security and privacy requirements based on European monitoring frameworks to allow the collection and analyses of private data.
g) Evaluating the proposed solution in terms of the execution requirements.
Development of tailored business models to support the sustainability and commercialisation DIY4U outputs: Market development and exploitation of DIY4Y services will be addressed by using agile and demand-driven product development approaches (e.g. Real Time Release). DIY4U will link proven approaches with new strategies to deliver customized products, support the marketing of open innovation/fablab and identify new business opportunities. Market segments, target customers, tailored business strategy and exploitation plan for the transfer of outputs to other FMCG domains and other consumer product manufacturing sectors will be defined. The consortium aims to get the confirmation of the willingness to pay for DIY4U services (platform and fablabs). A post-project business plan and business model for development of the digital platform and fablabs from TRL6 to TRL9 and sustainable DIY4U business operation will be defined.
Ensuring secure open data exchange and cybersecurity: This SO aims to secure the data exchange and share skills between designers, makers, users, communities, manufacturers, and other actors in an effective and transparent way on the DIY4U platform. Distributed ledger technology (DLT)/blockchain will be deployed to enhance data sharing and transparency and to track liability and ownership. It is essential to strengthening the ability to detect, mitigate and recover from risks and cyberattacks to enable a secure operational and tactical DIY4U infrastructure.
Development of Manufacturing Demonstration Facilities (MDF) and DIY4U Training: After analyzing user demands and needs, initial small-scale manufacturing trials of the early personalized/customized formulations designed on the platform will be produced and characterized at MDFs (STEF and CPI) using existing high-throughput and other complex liquid/particle processing equipment. Learning from these trial runs will feed into the requirements specification and design of fablab machines for automated production of powdered and liquid FMCG. Subsequently, we will demonstrate the feasibility of DIY4U manufacturing by building 2 fablab prototypes (1 powdered and 1 liquid) and using them to provide open access collaborative production. These prototypes will be transitioned to commercial design and replicated after the project’s completion. To ensure smooth adoption by consumers, SME users and wider industry, DIY4U platform and fablab training will be developed and delivered to stakeholders including future EU industry workforce via dedicated workshops and apprenticeships at MDFs.
Empowering different actors to be more involved in the DIY growth and increasing the DIY product acceptance: DIY4U will increase involvement of makers, customers and stakeholders by:
a) Enhancing public and end-user awareness on the DIY creativity aspects by providing modern tools, such as serious games and interactive tools on both the digital platform and fablabs.
b) Identifying and understanding the needs, behaviors and demands of consumers, makers and manufacturers through data collation via cloud-based tools.
c) Running open innovation competitions (OICs) to encourage non-consortium SMEs to build additional functionality atop the DIY4U platform or to develop new innovative/customized FMCG using the DIY4U platform and fablab MDFs.
d) Facilitating the Open Access of the interested stakeholders and widely communicating the positive impacts of creativity and DIY4U services and products.
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- | SINTEF AS (SINTEF) (Coördinator)
- | CENTRE FOR PROCESS INNOVATION LIMITED LBG (CPI)
- | CODY AS (Cody AS)
- | DYNAMIC & SECURITY COMPUTATIONS SL (ANALISIS-DSC)
- | Digital Catapult
- | EFFECTIVE DECISIONS SRL (EFF)
- | FUNDACION CENTRO TECNOLOGICO METALMECANICA Y DEL TRANSPORTE (CETEMET) (CETEMET)
- | INDUSTRIES DU COMMERCE (PICOM)
- | IRIS
- | PROCTER & GAMBLE TECHNICAL CENTRES LIMITED (PGUK)
- | STELAR SECURITY TECHNOLOGY LAW RESEARCH UG (STELAR)
- | VTT Technical Research Centre of Finland Ltd.