D9.3 Dissemination strategy and plan

A public report, led by ATL, documenting the dissemination strategy and plan
 

The Composition project will bring together and accumulate innovative approaches and tools to industrial communities in order to take an original and quantified view on integration of information management systems in their own operations and value chains.

The key objective of the COMPOSITION dissemination strategy is to optimise dissemination of useful innovations, fast transfer of project knowledge and research results to potential users (e.g. commercial exploitations and public dissemination). The dissemination plan in this deliverable displays the four target groups that involve the full range of potential users in manufacturing value chains as well as the industrial and ICT research communities.

Dissemination activities will be custom made individually for the targeted groups (e.g. Industry, technology domain, public sphere, and policy makers) and the message will be executed. Specific methods and detailed strategy are going to be used during the run of the COMPOSITION project in order to achieve and accomplish dissemination objectives and aims. Each year of the project’s runtime has different objectives and goals to be accomplished and they will be carried out by raising awareness gradually with customised approaches to the different categories of stakeholders. These different activities will target the precise user groups and dissemination will take several forms: online activities, printed material, publications to scientific and industrial conferences and journals, participation to trade fairs and contribution to standardisation activities. The strong social media presence on LinkedIn, Twitter, and YouTube will complement the endeavour. All partners will promote the action and its results by providing targeted information to multiple audiences (including the media and the public) in a strategic and effective manner. The plan is to collectively and as a whole disseminate the outcomes of the project, making the best use of each member’s strengths. An allocation of activities has been planned via individual dissemination plans which have been prepared by all, in order to spread out the results throughout key events, conferences and workshops journals.

COMPOSITION has also defined a set of Key Performance Indicators (KPI) for dissemination and impact creation to help realise the strategic goals. KPIs are related to visibility and knowledge impact on a wide audience e.g. industry, technology domain, public sphere and policy makers and they cover broad concept and various and wide dissemination activities prepared according to the related part of the dissemination plan. All partners of the project have clear responsibilities and tasks within the project and they will monitor the established KPIs which cover different events, seminars, webinars, tradeshows, demonstrations and clustering/symbiosis and other different dissemination opportunities which will be monitored and shared via the wiki framework.

Furthermore, several scientific and technical papers, industrial publications and presentations will be prepared in order to contribute to the knowledge impact of the project and share information and COMPOSITION results. The goal is to follow the dissemination plan and to ensure that it is in line with the evolving business and research interests of the partners and emerging market trends, to accomplish the maximum dissemination of results by the end of the project and to prepare abase for further project exploitation beyond its lifetime. Every potential user in manufacturing value chains wants to follow and achieve various modern, agile and flexible processes that can ensure faster production cycles, increased productivity, decreased waste and sustained production. The goal and impact of the project will lead to development of an integrated information management system (IIMS) which will optimise the internal production processes by exploiting existing data, knowledge and tools to increase productivity and dynamically adapt to changing market requirements. Thus, the knowledge impact and the overall influence of this ecosystem is anticipated to be high. The developed ecosystem will support the interchange of data and services between factories and their suppliers with the aim to invite new market actors into the supply chain. The project will contribute to the “knowledge economy” and it will influence the way of thinking in industry, the technology domain, the public sphere and for policy makers. All partners and stakeholders will benefit from this research and innovation since it is focused on addressing real challenges and on influencing the way of thinking at the right time.