Psymbiosis case - textile industry

The evolution from simple product supplier as a role of active part in the design proposal by fabric manufacturers represents the passage towards servitization of textile industry, where the physical manufacturing of fabrics is only the last act of an activity which starts from the proposal and collaboration with clothing designer to support style definition.

This process, already ongoing, will be strongly enhanced by the application of virtual prototyping which will provide stylists with a new and agile instrument for new fabric definition, on the basis of virtual proposal in substitution to the present physical ones. If properly exploited this tendency will extol the peculiar design skills of EU fabric manufacturers, favored by the geographical and cultural proximity to clothing producers, enforcing the market barriers against new competitors from low cost countries.