Simulation tool

The combination of Agent-Based Simulation Modelling with System Dynamics Simulation Modelling which enables generation of total PES against competition The purpose of the Simulation Tool is to estimate the number of potential sales for the identified product extension service in a competitive market. it is important to define the customer types, customer expectations and product service offerings, as the simulation is based on an agent model which uses the congruence between customer expectations and product service offering to model the effects of marketing campaign and subsequent spread of word of mouth within a customer demographic.