The following target clients have been identified:
-Manufacturing SMEs and large companies, probably from sectors with high defective rates, or with lower ones but with customers that demand tight tolerances in certain parameters
-Metal processing and manufacturing industries
-Plastics and Rubber Manufacturers
-Automotive, Aeronautic, (Micro) Electronics, Medical Industry
-Companies that implement monitoring systems and/or companies in the field of production optimization
The primary market segment UPTIME targets is the Manufacturing Industry. First of all, the opportunity is attractive: it is a quite large market where the economic impact of predictive maintenance is high and little has been deployed so far. Second, the competitive advantage of UPTIME is high: its Value Proposition fits very well with the needs of the customers, the expertise of the members of the consortium is strong in this domain and the 3 Business Cases are relevant.
Moreover, three secondary market segments because the technologies involved in UPTIME can be deployed in their contexts:
UPTIME’s strategy is to focus its efforts on the core market, the manufacturing industry, but with a pragmatic approach regarding the 3 secondary segments: follow-up market demand, anticipate specific expectations and seize opportunities.