CREMA | Cloud-based Rapid Elastic MAnufacturing
A results-oriented approach driven by commercial offers with market tension for each of the cases analysed has been adopted. These offers are very close to industrial offers.
Three main cases have been presented, which are the result of a Exploitation Plan selection process. These cases integrate a technical and economic dimension with different levels of detail:
Apart from these three main cases, 2 complementary ones have been identified, but developed to a lesser extent:
Viable business framework for deploying the platform embedded in a multistakeholder ecosystem considering IPR, ownership and protection of data.
The Business Model Canvas is a strategic management tool for developing new or documenting existing business models. It’s a one-page document containing nine boxes that represent different fundamental elements of a business: 1. value propositions, 2. customer segments, 3. channels, 4. customer relationships, 5. revenue streams, 6. key resources, 7. key partners, 8. key activities, and 9. cost structure.
Within the Z-Fact0r project, we developed:
-Business Model Canvases for the Results that technical partners/beneficiaries wish to individually exploit and
-The Business Model Canvas for the entire Z-Factor solution.
The business model canvas is a strategic management and lean startup template for developing new business models. It can be used both as an innovation and an implementation approach. The UPTIME business model canvas is prepared as a seed for the project’s exploitation activities. Exploitation of the project’s results is the primary objective of all UPTIME partners. Moving forward, the consortium commits to prepare a detailed and robust business plan and go-to-market strategy, to maximize the opportunities to exploit the methods and tools developed in UPTIME. The UPTIME Business Model Canvas has been evolved during the project in order to adapt to the project’s outcomes, the findings of a detailed market research and the decisions of the consortium.
DigiPrime is focused on the development of a circular economy digital platform that enables the creation of circular business models based on the data-enhanced recovery and reuse of functions and materials. A federated model of digital platforms for cross-sector business in the circular economy will be validated through cross-sectoral pilots and use cases in multiple industries including automotive, renewable energy, electronics, textile, and construction. The platform will help overcome current information asymmetry among value-chain stakeholders, thus contributing to unlock new circular business models based on the data-enhanced recovery and re-use of functions and materials from high value-added post-use products across manufacturing sectors. Through deploying a multi-node federation structure that is replicable on different, existing and prospective sectorial platform instances, DigiPrime supports the future systematic creation of cross-sectorial circular value-chains for the remanufacturing and re-use of high added-value components (i.e. batteries, composite and techno-polymer parts, textile components, and mechatronics / electronics).
DigiPrime develops a multi-sided platform pursuing the goal that all relevant actors of circular economy scenarios - i.e. Products and materials manufacturers, de-manufacturers, remanufacturers, material recyclers, Consultancy, Research and Innovation centres and ICT providers are placed in a common space thereby facilitating contact between two or more sides that would otherwise be unlikely to interact. The platform facilitates transactions (data and services) among those actors by actually reducing transaction costs: that’s the real value DigiPrime business model relies on. In fact, the platform provides a convenient way of matching the different sides of an
interaction (e.g. search or recommendation function), a virtual space to interact, a code of conduct, instruments that increase transparency and trust (i.e. comprehensive information, feedbacks, Material flow monitoring and aggregated system-oriented KPIs, Barriers Identification and legislation support, Circular Innovation Hubs integration, De-and remanufacturing oriented product information formalization, Reverse Logistics and value-chain integration, Demand and supply forecasting, Circular production planning and control, Material characterization and certification), methods of secure transaction, etc. to which both sides agree.
Moreover, the concept and availability of federated agile business collaboration platforms for the circular economy is at the core of the DigiPrime vision. The proposed federated platform model will lead to disruption and business benefits in all the above areas of circular economy impact. Unlike platform monopolies, federated platforms offer diversity and demand-led development in a wide range of industry sectors, yet they all adopt a common architecture, standards and core technologies to facilitate interoperability and economies of scale.
In their simplest shape, existing online platforms do not intervene in the transaction (still guaranteeing its correct execution), except by asking for a fee from one or multiple sides of the transaction in order to make profit. Those kind of platforms do not take control over the object of the transaction, nor on the transaction price. Considering preliminary investigations performed, the heterogeneous variety of requirements DigiPrime wants to address requires a more complex approach. For this reason, our platform needs to adopt a hybrid business model, choosing to act as a platform operator mediating between different market participants in one area of activity and as something like a distributor in another. Hybrid value creation is defined as the innovation strategy of generating additional value by innovatively combining products, data and services. To support such a vision, we currently foreseen a model where a permissioned network of actors can be created on top of the platform. To be in the network each actor will pay a minimal annual fee. Then each actor might earn incomes by selling products, data and services on the platform and/or need to pay additional fees once consuming/acquiring products, data and services.
To further define the business model of the DigiPrime platform, the project has started to define key elements of the Platform Design ToolKit (https://platformdesigntoolkit.com/), a tool inspired initially by the business model canvas, but extended with a set of tools especially thought for Platforms with several actors and with a distributed value generation. In the following only the Ecosystem mapping canvas and the final Business Canvas are reported for page limits; the overall canvas will be used as first reference for the business model generation and a key guideline for implementations, so to have always a clear vision shared among all the consortium partners.